Bidang Ilmu : Pariwisata
Penulis : Marie Christie dan Lesley McAteer
Abstrak :
This Book is About Where to Start – General Planning, Business Planning, Putting the Team Together, Budgets and Financial Management, Making it Add Up – Fundraising, The Programme, Legal Issues, Insurance, Event Production: Operations, Facilities, Health & Safety, Operational Communications, Marketing and Communications, Visitor Research, Post Event.