Bidang Ilmu : Ekonomi Syariah
Penulis : Scott M. Smith and Gerald S. Albaum
Abstrak :
This Book is About 7 Tips For Writing Surveys, 7 Tips for Writing Questions, Note: Measurement and Scaling, 50 Scales, Note: More Advanced Measurement and Scaling Examples, Demographic and Survey Administration Questions, Measuring Customer Satisfaction, Concept Testing, Qualtrics Survey Library.