Bidang Ilmu : Komunikasi
Penulis : Olujimi Kayode
Abstrak :
This Is Book About Fundamentals Of Communication In Marketing, Consumer Behaviour And Marketing Communication, Promotion Planning And Techniques, Advertising Techniques, Organization And Management Of Advertising Agencies And Advertising Departements, Advertising Media, Advertising Research, Sales Promotion And Publicity, Persinified Promotion, Direct Marketing, Public Relations.