Abstrak :
This Book is About Introduction, Challenges in Achieving Sustainable Cultural Tourism, How Tourism Works, Cultural Heritage Management, Tangible Heritage, Intangible Heritage and Its Management, Cultural Tourism Products-A Regional Perspective, Commodification, Environmental Bubbles, and Culturallburism Products, The Cultural Tourism Market: A Cultural Tourism Typology, . Gatekeepers, Assessment, Asset Auditing and Planning, Marketing, Presentation and Management of Heritage Assets.